From DIY to AI: The Evolution of Pitch Deck Creation

8 min readFeb 2, 2024

The Pitch Deck

A humble collection of slides holding the potential to make or break your startup’s future. In the early days, crafting a compelling pitch deck was a purely DIY affair. Armed with basic presentation software and a whole lot of elbow grease, founders poured their hearts and souls into creating decks that would impress the investors. Remember those pixelated clipart chars and text-heavy slides crammed with jargon? We’ve all been there.

But the startup landscape has evolved, and so the art of the pitch deck. Today, it’s not about cramming as much information as possible onto a slide. It’s about telling the story, a story that resonates with investors and compels them to believe in your vision. And in this storytelling revolution, artificial intelligence (AI) is emerging as a powerful new tool.

The DIY Era: Building Decks from Scratch

Let’s rewind to the pre-AI Days. Creating a pitch deck was a time consuming and often frustrating process. Entrepreneurs used to rely on a hands-on, DIY approach to pitch deck creation. Armed with basic tools like Microsoft PowerPoint or even traditional flip charts, founders presented their business ideas in face-to-face meetings. The result? Decks that were often visually unappealing, text-heavy, and lacked a clear narrative.

But there was also a certain charm to the DIY era. The blood, sweat, and tears poured into each slide reflected the entrepreneur’s passion and commitment. And while the decks might not have been polished they often had a raw authenticity that resonated with some investors.

The PowerPoint Revolution:

As technology advanced, the introduction of Microsoft PowerPoint in the 1990s marked a significant shift in the way the pitch decks were created and delivered.

The Rise of PowerPoint:

  • Dynamic Content: PowerPoint introduced animation, multimedia integration and audio capabilities, bringing presentations to life
  • Visual Storytelling: Images, graphs, and infographics were the central elements, enhancing understanding and engagement.
  • Flexible Flow: Presenters could control the pace and sequence of information, adapting to the audience’s response.

The 10-Slide Rule:

  • Structured Approach: The 10-slide format emerged as a best practice, offering a concise yet comprehensive structure for conveying key information.
  • Focus on Essentials: Each slide was dedicated to a crucial aspect like the problem, solution, market competition, or financials.
  • Clear Communication: By limiting the content, the rule encouraged presenters to prioritize clarity and impact.

Impact of the Revolution:

  • Democratizing Presentations: PowerPoint made creating professional presentations accessible to everyone, not just the design professionals.
  • Global Reach: Digital presentations could be easily shared and distributed, reaching wider audiences than ever before.
  • Evolving Landscape: PowerPoint sparked continued innovation in presentation tools, with platforms offering even more creative possibilities.

The Rise of Design Templates: A Step Towards Professionalism

As the startup ecosystem grew up, the need for more professional-looking pitch decks became evident. Design agencies and consultants began offering pre-designed templates and founders could customize their own content.

Founded in 2013, Canva’s mission is to make design accessible to everyone. Their drag-and-drop interface, vast library of free and premium templates, and intuitive tools empowered and even non-designers to create stunning visual content.

These templates provided a much needed boost in terms of visual appeal and consistency, but they also came with limitations. The “one-size-fits-all” approach often resulted in decks that felt generic and lacked the unique personality of the startup.

The AI Revolution: Personalization and Storytelling Take Center Stage

Did you know? The average time investors spend reviewing a pitch deck has reduced from 2:18 seconds to 1:46 seconds in 2023. That’s 27% less time investors spent looking at decks in 2022 compared to 2021.

Your pitch deck has under 3 minutes to impress an investor. Creating pitch decks to impress an investor takes a while. Thankfully, there are AI tools to cut down the hours spent crafting these presentations. AI tools can not only create a pitch deck but also enhance the quality of your pitch decks too.

As we progress further into the 21st century, AI has begun to play a transformative role in pitch deck creation. Today, a breed of pitch deck creation tools is leveraging the power of AI to personalize the process and make storytelling easier than ever before. These tools can analyze your startup’s data, understand your target audience, and generate custom slides that tell your story in a compelling and engaging way.

It can help you strike a balance between providing enough information to convey the value proposition and keeping it concise enough to maintain audience interest.

In this article, we will explore how AI can help transform your pitch deck into a compelling masterpiece.

What AI Can Do to Enhance Your Pitch Deck?

A study suggests that AI-powered platforms can reduce overall pitch deck creation by 30–50% compared to traditional methods.

Imagine a tireless assistant who understands your business inside and out, analyzes investors trends, and then magically generates custom slides and then tells your business story in a captivating way. That’s essentially what an AI pitch deck tool does.

Here are some of the ways AI is transforming pitch deck creation:

  • Content Curation: AI algorithms analyze your business model, market data, and competitor information to identify the most relevant information for your business and target audience. This helps you avoid information overload and focus on the key messaging that resonates with investors.
  • Design Automation: Forget about fiddling with fonts and layouts. AI-powered tools can automatically generate professional-looking designs that are tailored to your brand and industry.
  • Data Visualization: Say goodbye to boring charts and graphs. AI can transform complex data into clear and captivating visuals that can grab the attention of investors and make your message resonate.
  • Interactive Pitch Decks: Go beyond static slides and create interactive experiences that allow investors to explore your vision in a more immersive way.

Techniques to Create a Better Pitch Decks using AI

Generative AI is not limited to text and layout design in pitch deck creation. Its applications have stretched to many areas, enhancing the overall process and outcome. Creating an effective pitch deck involves researching prospects, focusing your message, enhancing design, using data, creating emotional connections, and reviewing your pitch.

1. Brainstorming Partner:

Generative AI can serve as your virtual brainstorming partner, pushing the boundaries of ideas and can suggest innovative approaches. Generating new ideas can be challenging to teams to think more and widely about what can be added in a pitch deck.

2. Your research assistant:

AI can also be your research assistant, it can recommend relevant sources to support your pitch deck’s content. These AI-recommendations and its sources can be cross-checked manually, ensuring the validity of information.

3. Focus on your message

When you’re creating your pitch deck, make sure it conveys the main idea — that way,

You won’t be overwhelmed. You can add some inputs to your AI generative tool in the form of key takeaways, But make sure to focus on the main points. The statement should include two important

  • A user pain point
  • The solution you’re offering for that pain point

4. Image generation

You can use generative AI to produce unique images, enriching the visual aspects of pitch deck. An aesthetically pleasing and well-thought out pitch deck design can significantly impact the effectiveness of your pitch deck. Neglecting the design can undermine the overall impression in the eyes of the investors even though you have a compelling business proposition.

Ensure consistency in terms of branding and design to build brand awareness. Keep your design clean, simple, and uncluttered. Avoid excessive text or complex visuals, use concise bullet points, clear headings and impactful imagery like infographics.

Avoid generic stock photos and videos at all costs. Instead, use relevant images that align with your brand and message. Pick subtle animations that create a sense of movement. Ensure that the text in the pitch is easily readable.

Best Practices for Harnessing AI in Pitch Decks

1. Carefully guide the tool.

Embrace the power of AI, but remember to guide it. Provide descriptive, precise information about your objectives, audience and desired content. This information will help steer the AI toward producing a tailored and effective output. The balance between AI’s technical capabilities and your strategic insight is crucial to create a truly compelling pitch deck.

2. Refine and improve

Perfection rarely arrives in the first draft, mainly when you work with an AI. The real power of AI emerges when there is an iterative process and refinement. Start with the initial AI-generated content as your baseline, then modify, tweak and improve with each iteration. This process allows the AI to understand your inputs and gradually fine tunes the results to align better with your needs.

3. Remember the limitations of AI in mind

While AI tools offer sustainable benefits, it’s crucial to keep in mind that AI too has some limitations. These tools are designed to augment your capabilities, not to replace them. Do not forget to review your AI generated content to ensure it aligns with your business and resonates with your specific audiences.

4. Consider your audience

Another key consideration is the sensitivity of your audience’s needs and preferences. Tailor your pitch deck to specific audiences according to their interests and concerns. A pitch deck for investors, for example, should focus heavily on financials and market potential.


While AI brings remarkable benefits, it is essential to strike a balance between automation

and human ingenuity. Combining the efficiency of AI tools with the creativity and strategic thinking of founders can result in pitch decks which are not only data-driven but also compelling, authentic, and tailored to resonate with the investors on a deeper level. As AI continues to evolve, its role in pitch deck creation will likely expand, and entrepreneurs will need to navigate the dynamic landscape to leverage these tools effectively for fundraising success.

Introducing Parati AI tool, the game-changer in investor pitch deck creation. Our innovative and AI-driven platform transforms the tedious task of building investor presentations into a swift and efficient process, saving both time and money. With a focus on allowing businesses to concentrate on core operations. Our tool leverages proven frameworks and precision-driven AI algorithms to generate personalized, professional pitch decks in minutes.

Empowering over 50 early-age startups, we specialize in crafting impactful fundraising collateral. From meticulously creating and revitalizing pitch documents to conducting comprehensive market research and shaping financial plans, we’ve got you covered. Elevate your business design and fundraising strategy with our expertise.

If you want to take your business fundraising journey to the next level, do not hesitate to contact us at . Lets collaborate to turn your vision into a compelling story that resonates with investors and propels your startup towards success.

Happy Pitching!




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